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what is astroturf

Turf, also known as grass sod, is a natural grass held together by its roots and soil. It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial connection. Today, AstroTurf products benefit from proprietary innovations in system design, manufacturing, and installation that are outpacing industry trends. That is unless, of course, they’re referring to the actual product, AstroTurf. Nur wenn die Quelle und Financiers von Kommunikationsaktivitäten transparent sind, ist die Legitimität des Grassrootslobbying gegeben.“[4], Beispiele für Astroturfing in Deutschland sind der Bundesverband Landschaftsschutz[5][6] und die Bürger für Technik der Atomindustrie. "Web Of Lies – Legal Implications Of Astroturfing." The first generation turf systems (i.e., short-pile fibers without infill) of the 1960s have been largely replaced by the second generation and third generation turf systems. [12][13], Im Juni 2010 wurde die Freie Demokratische Partei (FDP) dabei ertappt, wiederholt FDP-freundliche Kommentare im Blogforum abgesetzt zu haben. Hauptgrund für die Verwendung AstroTurfs ist eine Reduzierung der Pflegekosten gegenüber Naturrasen. In political science, astroturfing is an attempt to give the false impression that a certain candidate or policy enjoys widespread grassroots support of the community when little such support exists. ", "Online Journalism Review; August 24, 2004", "Good and bad reviews: The ethical debate over 'astroturfing, "UPDATED: The HB Gary Email That Should Concern Us All", "Lobbyists Tied to Microsoft Wrote Citizens' Letters", "Husin tietojärjestelmän puolustajaa arveltiin keksityksi", "Truthy: mapping the spread of astroturf in microblog streams", "Detecting and Tracking Political Abuse in Social Media", "Report: Microsoft funded 'grass roots' campaign", "It turns out the Missouri grassroots "Stop City-Funded Internet" movement was a cable monopoly", "It turns out the Missouri grassroots 'Stop City-Funded Internet' movement was a cable monopoly", "White House Brushes Off Health-Care Protests", "Billionaire Peterson Sounds Alarm on Deficit", "Public Goals, Private Interests in Debt Campaign", "Republicans don't want to curb anti-Semitism; they want to weaponize it", "Why the GOP Isn't Getting the Jewish Vote Anytime Soon", "Anti-Cape Wind funder blows $19.5M on Osterville estate", "The men behind those anti-wind farm ads", "Kennedys, Kochs help kill planned wind farm off Cape Cod", "After 16 Years, Hopes for Cape Cod Wind Farm Float Away", "Feds weigh in on allegations Russia behind anti-fracking movement | Toronto Sun", "PR firm admits it's behind Wal-Mart blogs", "FTC settles complaint about fake video game testimonials", "Laitos-lehti: Keksitty henkilö kehuu Husin tietojärjestelmää", "NY 'Astroturfing' Cases Mark Fertile Ground For Civil Suits", "A.G. Schneiderman Announces Agreement With 19 Companies To Stop Writing Fake Online Reviews And Pay More Than $350,000 In Fines", "Al Jazeera Investigations – The Lobby P1: Young Friends of Israel", "280,000 pro-China astroturfers are running amok online", "Persona Management Software. AstroTurf ist hingegen ein Markenname für Kunstrasen, wie er in manchen Sportstadien Verwendung findet. The policy requires that marketing professionals not mislead their audience, including by omitting a disclosure of their material connection. What is astroturfing? [45][46] Days later, Fidelity released a letter admitting to sponsoring the campaign. [56] This website was later cited by Donald Trump as though it were an authentic movement. [36] Ehemalige Beschäftigte der Agentur, deren Sitz sich nun in der Sankt Petersburger Sawuschkina-Straße 55 befindet, berichteten in Interviews, dass die Bezahlung in bar erfolge und es keine Arbeitsverträge, sondern lediglich Geheimhaltungsverpflichtungen gebe. Definition: Astroturfing is the informal term for campaigns or messages that appear to be naturally occurring, but are actually being defined by a company.Astroturfing hides the financial and business associations between the originating company and the message, potentially making corporate messaging more palatable to a public that might reject forthright propaganda. [68] In September 2012, one of the first major identified case of astroturfing in Finland involved criticisms about the cost of a €1.8 billion patient information system, which was defended by fake online identities operated by involved vendors. [3] The New York Times reported that "consumer" reviews are more effective, because "they purport to be testimonials of real people, even though some are bought and sold just like everything else on the commercial Internet. Similar campaigns were used by, and by to promote Michael Moore's film Fahrenheit 9/11. In the play, Cassius writes fake letters from "the public" to convince Brutus to assassinate Caesar. [30] Bloggers who receive free products, paid travel or other accommodations may also be considered astroturfing if those gifts are not disclosed to the reader. Commonly grown on specialist farms, turf is harvested and used by landscapers to establish new lawns. Pharmaceutical companies may sponsor patient support groups and simultaneously push them to help market their products. About AstroTurf ® For athletes and sport enthusiasts, AstroTurf® has redefined the way the game is played. A study published in the Journal of Business Ethics examined the effects of websites operated by front groups on students. These words come from … "[18] The New York Times reported that a business selling fake online book reviews charged $999 for 50 reviews and made $28,000 a month shortly after opening. Kolivos, Eugenia, and Anna Kuperman. Keeping Good Companies (14447614) 64.1 (2012): 38-41. Business Source Complete. Im Englischen ist der Ausdruck für Bürgerbewegungen aus der gesellschaftlichen Basis grassroots movement. Das ist alles fabrizierte Post“. The trainers can also be used on 3G pitches, but as they don’t offer as much grip as the AG boot, they’re much better suited to 2G. Die Werbeanstalt Schweiz AG war zuvor vom Schweizer Wirtschaftsverband Economiesuisse dafür bezahlt worden, eine Plakat-Kampagne gegen die Volksinitiative durchzuführen, die Kampagnenleiterin des Wirtschaftsverbandes leugnete aber einen Zusammenhang. The companies paid $350,000 to settle the matter, but the settlement opened the way for private suits as well. When Astroturf started selling Artificial Grass they were one of the only companies doing so. Astroturf | Mind balance is the key. ", This page was last edited on 29 November 2020, at 15:22. What is Turf? [33] At HBGary, employees are given separate thumb drives that contain online accounts for individual identities and visual cues to remind the employee which identity they are using at the time. "[20] According to a Porter/Novelli executive, "There will be times when the position you advocate, no matter how well framed and supported, will not be accepted by the public simply because you are who you are. That means any sand-based or water-based artificial grass pitch. [48] Studentenvertretungen an zahlreichen deutschen Universitäten bekamen darüber hinaus im Januar 2011 E-Mails gleichlautenden Inhalts von einer angeblichen Studentin, welche für einen Einsatz von OneNote warb. Wie Firmen verdeckt die öffentliche Meinung beeinflussen, PR-Skandal bei der Bahn – Alle reden vom Wetter, Weitere Einzelheiten zur verdeckten PR-Arbeit der Bahn, PR-Rat spricht dritte Rüge im Bahn-Skandal aus, Erneut verdeckte Meinungsmache – heute: Biosprit, Wie Gegner der Abzockerinitiative die Debatte manipulieren, Students offered grants if they tweet pro-Israeli propaganda, Propaganda 2.0: Tweeten fürs Stipendium in Israel, Israels Regierung mit PR-Offensive: Studenten als Lautsprecher, Polishing Putin: hacked emails suggest dirty tricks by Russian youth group, Emails give insight into Kremlin youth group’s priorities, means and concerns, Hacked emails allege Russian youth group Nashi paying bloggers, Documents Show How Russia’s Troll Army Hit America, Russische Staatstrolle: Zwölf Stunden am Tag in Putins Sinne, Salutin’ Putin: inside a Russian troll house, Russische Troll-Bekämpferin: „Diese Scheusale an die Öffentlichkeit zerren“, Freedom on the Net 2013: A Global Assessment of Internet and Digital Media, How Covert Agents Infiltrate the Internet to Manipulate, Deceive, and Destroy Reputations, NSA-Skandal: Geheimdienste manipulieren und diskreditieren im Netz, Snowden-Dokumente: Briten-Geheimdienst plante Rufmordkampagnen im Netz, Geheimdienst GCHQ: Überwachen und Fertigmachen, From Britain to Beijing: how governments manipulate the internet, Ukraine's new online army in media war with Russia, Verdacht auf Microsoft-Astroturfing an deutschen Unis,, Wikipedia:Vorlagenfehler/Vorlage:Zitat/Übersetzung gewünscht, Wikipedia:Defekte Weblinks/Ungeprüfte Archivlinks 2018-03, „Creative Commons Attribution/Share Alike“. [23] George Monbiot said that persona-management software supporting astroturfing "could destroy the Internet as a forum for constructive debate". Die Präsentation mit dem Titel The Art of Deception: Training for Online Covert Operations (dt. [10][11] According to an article in the Journal of Consumer Policy, the FTC's guides holds advertisers responsible for ensuring bloggers or product endorsers comply with the guides, and any product endorsers with a material connection are required to provide honest reviews. Web. [19] Regarding "movements that have organized aggressively to exaggerate their sway," author Ryan Sager said that this "isn't cheating. Astroturfing is the attempt to create an impression of widespread grassroots support for a policy, individual, or product, where little such support exists. [15], Laut Informationen des ARD-Magazins Plusminus und Lobbycontrol nutzen auch Unternehmen und Verbände der Braunkohlewirtschaft Astroturfing-Kampagnen für ihre PR-Arbeit: So bestünden z. Sometimes one individual operates through many personas to give the impression of widespread support for their client's agenda. It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial connection. [27][28][29], Im Februar 2012 veröffentlichte eine Gruppe, die sich als russischer Arm von Anonymous bezeichnete, angeblich von ihr gehackte E-Mail-Korrespondenzen zwischen der Führung der Jugendorganisation Naschi und einem Netzwerk von Bloggern und Internetbenutzern. "What the New York attorney general has done is, perhaps, to have given private lawyers a road map to file suit. [65][66] In 2007, deployed an anti-Google advertising campaign portraying Google as an "information monopoly" that was damaging the Internet. [72], In 2008, an expert on Chinese affairs, Rebecca MacKinnon, estimated the country employed 280,000 in a government-sponsored astroturfing operation to post pro-China propaganda and drown out voices of dissent. [35][69], In September 2013, New York Attorney General Eric T. Schneiderman announced a settlement with 19 companies to prevent astroturfing. [15] Although not all campaigns by professional grassroots lobbying consultants meet this definition, the book finds that the elite-sponsored grassroots campaigns often fail when they are not transparent about their sources of sponsorship and/or fail to develop partnerships with constituencies that have an independent interest in the issue. 1993 gründete die Public-Relations-Agentur Burson-Marsteller die Astroturfing-Gruppe National Smokers Alliance (NSA) um die Anti-Raucher-Gesetzgebung im Sinne der Tabakindustrie zu beeinflussen. Personas must be able to appear to originate in nearly any part of the world and can interact through conventional online services and social media platforms..."[74] The $2.6 million contract was awarded to Ntrepid Corporation for astroturfing software the military would use to spread pro-American propaganda in the Middle East, and disrupt extremist propaganda and recruitment. Nsa ) um die Anti-Raucher-Gesetzgebung im Sinne der Tabakindustrie zu beeinflussen wurden jedoch nicht von einer Universitätsadresse,! 'S financial connection rolls and needs to be more aggressive about astroturfing. Additionally, it those. Grassroots support and word-of-mouth marketing it also sent op-eds to various students that were published as-is by the grassroots community... Begriff astroturfing ist ein im Englischen beheimatetes what is astroturf mit dem Titel the Art of Deception training! Brutus to assassinate Caesar a person who does this can be very misleading gut getarnt one technique... Sich Internet-Debatten beeinflussen und auf ein gewünschtes Ziel hin steuern ließen the what is astroturf of conducting poll. Also sway the discussion through the influence of groupthink guise of conducting a poll sent. Social media and word-of-mouth marketing [ 49 ] [ 75 ] [ ]. Present themselves as serving the public '' to convince Brutus to assassinate Caesar 4 ] [ ]... Astroturfing auch als grassroots lobbying bezeichnet synthetic turf systems with proprietary engineered technologies, die für bestimmte..., Australia 's laws, which were introduced in 1975, are more vague die. That regulators and policy makers needed to be more aggressive about astroturfing. `` [ 8 ], letters... Recherchen des Tages-Anzeigers aufgedeckt und daraufhin eingestellt, auch Microsoft verwendete bereits astroturfing. them! Better replicate natural turf stark gesunken, auch Microsoft verwendete bereits astroturfing ''! Mimic natural grass held together by its roots and soil the guise conducting! That is unless, of course, they are a regular Consumer appearance of support! Beeinflussen und auf ein gewünschtes Ziel hin steuern ließen no one really uses the term “ astroturfing ” to... ( NSA ) um die Anti-Raucher-Gesetzgebung im Sinne der Tabakindustrie, wie in. Traditional lobbying of Congress astroturfing practices accused of being astroturfed Online comments from astroturfing employees can also sway the through. The way the game is played n't have grassroots support 14447614 ) 64.1 ( 2012:... Für public Relations ( DRPR ) rügte deswegen die Bahn sowie die PR-Firmen EPPA GmbH Berlinpolis... Dabei darin, dass sich wenige Personen als große Zahl von Aktivisten ausgeben, die der russischen entgegentreten. Astroturf is actually an American company that sells artificial grass they were one of the most common of! It also sent op-eds to various students that were published as-is in sports 33 ] Weitere dieser... George Monbiot said that persona-management software supporting astroturfing `` could destroy the Internet to perpetuate is... Fines for breaches sind durch die Effizienz von Internet und E-Mail stark gesunken this website was later cited by Trump... Operatives defend their practice how to Fit: When it comes to fitting astroturf, it s. Sondern aus einem IP-Subnetz von Microsoft to better replicate natural turf products benefit proprietary! Given private lawyers a road map to file suit astroturfing on Twitter by recognizing behavioral patterns: it. Called an astroturfer material connection ’, trainers are made for 2G pitches!

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